Saturday, April 08, 2006

Mariah Carey Creating Signature Perfume

Mariah Carey recently signed a deal with Elizabeth Arden Inc. to develop and market her own signature fragrance set to hit the first stores in 2007.

"We are thrilled to begin this partnership with Mariah Carey," E. Scott Beattie, chairman and CEO of Elizabeth Arden, said in a statement. "She is, unquestionably, a star of incredible magnitude. All over the world, people aspire to the values she represents. We look forward to launching an inspiring new global fragrance brand with Mariah that will be a timeless classic."

Mariah will be overseeing the development, marketing, packaging, distribution, and even the naming of the perfume. There's no news of names yet but the star herself hinted the first fragrance may be based on white flowers.

Read More at EOnline


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